Paste your copy and see how easily it reads. Long sentences, adverbs and weak qualifiers are highlighted so you can tighten the writing. Or hold your prose to a literary voice, and the checker judges every sentence by that author's discipline. Runs entirely in your browser.
Read in the voice of
Plain
The house style: clear, direct, grade eight or below. Say the thing and stop.
3 sentences run past the plain limit. Trim them.
94
Words
6
Sentences
28s
Reading time
9.9
Grade level
Fairly hard
Reading ease
Great marketing is not complicated, although it is frequently made to seem that way by people who benefit from the confusion. The fundamental idea is simple: you find the people who genuinely need what you make, and you tell them a true story about it, clearly and repeatedly, until they trust you enough to buy. A really effective lifecycle programme quietly nurtures that trust over months, sending the right message at exactly the right moment, and it absolutely compounds when the underlying product is genuinely good. Write plainly. Cut the adverbs. Respect the reader.
Hard sentenceVery hardAdverbWeak qualifier
The voices
Each voice sets how long a sentence may run before it is flagged. Stevenson keeps a tight, boyish clip; Dumas moves at the pace of a duel; Thompson tolerates a careening run-on if it earns its speed; Homer lets the line roll like the wine-dark sea. These are impressions of each writer's rhythm, offered as targets to write toward, not scholarship.
Nothing is uploaded. Built by Max Greenaway, marketing, photography and software, Toronto.